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X Precise Living

“Don’t foul out” (basketball) we used as a metaphor to create the @preciseliving x @jaclarathletics collaboration. The juxtaposition of aggression and finesse— the edge of toughness and guile. Inspired by the “Bad Boys” Pistons, the Jordan-era “Bulls”, and the world-beating Dunbar High School basketball teams of the 80’s are embodied in the capsule's stark color palette, high level material choices, and immaculate details.

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