This groundbreaking event marked a historic milestone that is set to become the new industry standard for interactive retail. Looking ahead, Jaclar is establishing its brand-new office and dedicated live-selling set at ICON Studios — Newark’s premier destination for fashion, film, and music located in the heart of the city — where live commerce will serve as the nucleus for future premium releases.
Timed alongside the release of Dave East and Harry Fraud’s album Price of Pain, the exclusive in-store pop-up gave fans and shoppers a front-row seat to the official unveiling of the Dave East x Willie Esco x Jaclar “Don Pablo” Capsule Collection.
A Historic Live Selling Moment on W 57th
Stepping onto the flagship floor felt less like a standard retail drop and more like a live cultural broadcast. Dave East and Willie Esco took to the floor for a dynamic live-selling session, interacting directly with the crowd, breaking down the design details of each piece, and giving fans an intimate look into the craftsmanship behind the collaboration.
The activation bridged classic retail with modern digital commerce, allowing everyone present — and viewers tuning in — to experience the story behind the collection in real time. By pioneering this model inside Nordstrom, Jaclar demonstrated how real-time creator engagement, physical retail, and live streaming can redefine modern product drops.
Inside the Don Pablo Collection Showcase
The pop-up highlighted a narrative-driven lineup fusing Jaclar’s athletic heritage with motor racing aesthetics and Dave East’s signature Harlem style:
- The Highlight Footwear: The 1992 Jaclar x FTD Concorde Sneaker ($225 MSRP) anchored the event, drawing crowd focus with its limited-edition revival of Jaclar’s classic 1992 silhouette paired with FTD cobranding.
- Premium Apparel: Attendees got hands-on with the apparel drop, which featured the Don Pablo Hoody, matching Don Pablo Sweatpants, graphic Don Pablo Tees, and structured Don Pablo Hats.
- Craftsmanship & Detail: Designed under the guidance of Jaclar CEO Willie Esco, the capsule showcased high-end fabrications, custom embroidery, and retro-inspired racing graphics.
Reviving Heritage Culture & Setting the New Standard
Following Jaclar’s successful showcase at Pitti Uomo in Florence earlier in the season, the Nordstrom flagship activation marked another major milestone in the brand’s global revival. By bringing vintage athletic roots into a luxury flagship setting, Dave East and Willie Esco delivered an unforgettable celebration of music, fashion, and streetwear culture.
With ICON Studios in Newark serving as the strategic hub for Jaclar’s permanent live-selling production, this West 57th drop was only the beginning of how premium streetwear will be showcased and sold moving forward.
For those who missed the live event on West 57th, the full Don Pablo capsule and 1992 Jaclar x FTD Concorde footwear are available directly via jaclarusa.com.